shy of the Hot 100 record: the 16-week reign of Carey's 1996 pairing with Boyz II Men. This Film medium campaign is related to the Household Products industry and contains 1 media asset. C.MITCHELLJUVENILE) O SONG BOOK, ATLANTIC Trisha Yearwood MCA. It was created for the brands: Downy and Procter & Gamble, by ad agency: Saatchi & Saatchi. ![]() ![]() This professional campaign titled 'Tell Me Why' was published in United States in November, 2022. The Backstreet Boys were the brand’s first choice for talent in the commercial as they provided the perfect blend of nostalgia and mainstream relevancy that Downy hopes to bring to consumers and the “tell me why” lyrics from “I Want it That Way” perfectly lent themselves to introducing the new product to seamlessly tell people why they need Downy Rinse & Refresh. Downy has teamed up with the Backstreet Boys for this campaign to create an unforgettable spot featuring an unexpected musical performance from the internationally renowned 90s pop group. Saatchi & Saatchi in partnership with Downy unveil the brand’s biggest innovation in 30 years, Downy Rinse & Refresh.
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